Wireframes, UI/UX, Website Design
Created as part of my work at Studio Praktik
Jinga Clothing is a company that specialises in customised cycling clothing for teams and events.
Jinga commissioned us to create a new eCommerce website and customiser. I'm going to focus on the customiser and the challenges of building it.
A large part of Jinga Clothing's services is custom-made cycling outfits.
The process of customising an outfit today is sending an email to the manager asking to make a custom outfit. Most customers will have to design the outfit themselves or pick from several designs and wait to get a mockup.
We wanted to speed up the process and enable users who wish to create a customised outfit for their team — but don't want to design a unique outfit from scratch.
Cyclists have different clothes for different types of riders. For example, a pro cyclist needs different outfits and quality from a small club of cyclists who ride for fun.
I wanted the experience to fit the customer upfront — so I designed a rider type screen with a brief explanation for every type.
The customer can pick from a selection of predetermined colours or create a colour palette of his own.
As this is the simple customiser, we wanted to make a variety of patterns that can provide casual users with fashionable choices.
The colours fit the pattern immediately and let the user visualise what his design will look.
The customer can select from set locations where to place his logo. The areas are traditional positions pro cyclist teams place their logos.
While reviewing the order — the customer can add different articles of clothing. When adding a new item — the previously chosen design is automatically enabled.
I designed an overview of design choices that customers can change for every individual item.